I think I might have said this before but it came to me again watching Raw.
Is there NO other way to set up a title feud than having the challenger pin the champion? Just say they’re having a title match at the PPV. Seriously just do it that way. Stop having to walk us through everything and just do the match. Let them TALK to each other and have some interaction and then do the freaking match. I assure you it’s not that hard.
Instead of having the champion lose, they could actually have a DQ/countout finish. Not all matches have to end in a pinfall/submission.