I Want To Talk A Little Bit About John Cena

I was listening to ESPN Radio about ten days ago before the World Series began. The analyst said that he hoped we were realizing what we were seeing with Albert Pujols (baseball player for any confused readers). He’s the best player in the game today and is putting up numbers that other players probably dream of. This got me to thinking about wrestling (as almost anything does) and I started thinking about John Cena.

 

I’m pretty much in the minority on John Cena, in that I’m pretty neutral on him. I have never once been what you would call a Cena hater. I’ve never reached the point where I’m sick of him and want him gone. I’ve also never been a huge fan of his. However, and this is partially the whole point of this entire writing: he is without a doubt one of the greatest stars that we’ll ever see and one of the greatest wrestlers ever.

 

Now let’s take a look at this from a few angles. First and foremost, John Cena has more detractors and more supporters than anyone else in wrestling right now. That is indisputable. When you watch a show, be it on PPV, TV, DVD or in the arena, one thing is always certain: people react to John Cena. You often read about the size of the pops that someone gets. When is the last time you remember people being silent for anything related to John Cena? The answer to that would be never.

 

The whole idea of wrestling is to get the fans to care about you. You have to establish a character that people are going to want to watch and when you put that character up against another one and develop a conflict between them, you might be able to get the fans to pay to see the resolution of that conflict, which is the whole point of wrestling. That being said, John Cena is one of the few guys that people are always interested in. Think about this for a second.

 

John Cena is the face of the company. He’s the guy that is put out as a spokesman, he’s the guy you see on the posters, he’s the guy that you see in K-Mart on WWE merchandise, he’s the guy that goes on talk shows, he’s the one (current) wrestler everyone knows and he’s the guy that Wrestlemania is built around every year. That puts him in rare company: Hogan, Austin, HHH, Cena. In WWE history (as in post-Hogan’s first title win), there aren’t any other people that are the undisputed top guy in the company.

 

After that, let’s look at what everyone thinks is the most important thing in wrestling: the matches. Let’s get the biggest piece of evidence out of the way: when was the last time you saw a bad John Cena match? I don’t mean a match you weren’t into. I don’t mean a match that you didn’t care about. I mean a match that was flat out bad. Cena is one of very, very few men that have had a match rated 5 stars by Dave Meltzer. Also on that list: Shawn Michaels, Razor Ramon, Bret Hart, Owen Hart, Steve Austin, Undertaker, CM Punk. Cena was in the first match to get such a rating in almost 14 years. Think back over 14 years. It’s the first match in that long to get a perfect score in this company (I’ll save a Meltzer rant for later. I’m by no means a follower of his but his opinion is highly valued online).

 

The main argument against Cena matches is that he uses five moves and that’s it. Let’s think for a minute and realize why this is stupid. We’ll start with AA, STF, Shuffle, Top Rope Fameasser, Protobomb, Shoulder Block. There are your six moves right there. That being said, if you believe the amount of moves that someone uses determines whether or not you’re a talented wrestler, you have no idea what you’re talking about. If it was about the amount of moves a wrestler knew, Dean Malenko vs. William Regal would have headlined about 8 Wrestlemanias in a row.

 

Speaking of multiple Wrestlemanias, let’s look at Cena’s career span. Let’s say he became an A-list guy the night he first won the title, which was at Wrestlemania 21. For the sake of math, let’s say we take this up to Wrestlemania 27 where he was in the main event. That’s six years with him on top and he’s going to be there longer than that. By comparison, let’s say Austin was on top from Mania 14 through the day he walked out on the company in 2004. That would be 4 years on top, including his year out for neck surgery. Shawn was on top for about 2 years. Rock got let’s say 4 (99-02, which is being VERY generous). Other than Hogan and Sammartino, a guy being on top for that long simply does not happen.

 

Cena has been in a main event/featured match at 7 Wrestlemanias (not including the upcoming one). By comparison, Mr. Wrestlemania Shawn Michaels was in (arguably) 6 main event/world title matches at Wrestlemania. Austin had 4 or so. Rock had even less than that. The only person in the same league as Cena is Hogan who had 8 (I don’t count WM 9 as one of these as it was a surprise match and lasted all of 40 seconds but again that’s arguable). Even if you count that match, that record will come down in a few years.

 

Getting to records, we reach the world title record that Cena is going to break one day. As everyone knows, the record is currently held by Ric Flair with 16. You have Hogan with 12, Edge with like 13, HHH with about 13 and Angle with ten I think (don’t bother telling me what the actual numbers are as that’s not the point). Yes, having two titles makes this a lot easier to reach. Yes, Flair usually held the title longer (except for the two NWA Title reigns that didn’t last two months, the five WCW Title reigns that didn’t last three months each (with two reigns combining to last 7 days) and the 2 WWF Title reigns that didn’t last three months because we don’t like to talk about those), and yes that means a little something.

 

However, Cena wrestles in an era with potentially 9 hours of programming (Raw, NXT, Superstars, SD and a PPV) a week. This isn’t the days of the NWA where you saw the stars in town once a year at a house show and the title changed hands twice in three years. The amount of title reigns doesn’t mean a thing but people like to complain about Cena and Edge and HHH and the amount of quick title changes they have without thinking about it so who cares about stuff like consistency right?

 

This brings us to the present: John Cena vs. The Rock. It’s no secret that Rock is the biggest mainstream star the business has ever produced. He’s a big time movie star, he’s hosted SNL, he’s been the lead guest on the Tonight Show, he’s going to be in the new GI Joe movie, he’s a legit celebrity. And now he’s coming back to wrestling. Who do they put him with? John Cena. This match is going to be one of the biggest in the history of wrestling and it’s going to be built up for over a year when it finally happens.

 

These are two of the biggest stars of all time and this match is literally going to be over a year in the making. When has there EVER been a match with that kind of build? Off the top of my head, nothing is coming to me. I mean there were matches we knew would be happening at a certain show, but I don’t ever recall being told that a match would be happening a full year in advance with build lasting even longer than that. Cena is the one being trusted with this and that says something to me.

 

Speaking of the build, let’s take a look at Cena’s mic skills real quick. One of these guys is always talking about childish things, making funny faces and cracking jokes while the guy he’s feuding with is being serious. The other is named John Cena. Think back to the night when Rock came back. He cut a promo on Cena and imitated John in a funny voice while talking about Fruity Pebbles. Cena replied in a rap, pointing out that Rock has made some silly movies (true), that he’s never around the People he claims to be champion of (true) and how we’ve barely seen him for seven years (true). Rock’s reply: more funny voices, more cereal jokes, more making fun of Cena’s clothes.

 

Cena has responded to everything Rock has said and has made sense the entire time. Every word he has said about Rock has been true. It’s been Cena here the last seven years. Rock has been out in Hollywood (and please, spare me the nonsense about Rock turning his back on wrestling. You would have done the same thing and it was smart of him to do). In short, Cena has been the mature one here and Rock has talked down to him like a bully the entire time.

 

In summation, John Cena isn’t the devil in a pair of jean shorts. He’s a star the likes of which we haven’t seen in a very long time. Is he Austin or Rock or Hogan? No he isn’t, but to say he’s awful or he has to turn heel to save his career is ridiculous. When the Summer of Punk happened and Cena was having the hottest angle he’s had in years, he was the same John Cena we had seen every time and I didn’t hear anything but rave reviews for him. Whether you think it’s going to be good or not, Rock vs. Cena is going to probably break 1 million buys on PPV and make a fortune for the company and it’s going to be the same John Cena. Like him or not, he’s the best there is and one of the best ever and that’s all there is to it.

 




Upcoming: AE vs. PG – Comparing the Attitude Era to the Modern Era

This is something that I’ll be starting up soon: a series of essays/editorials/those long posts I write about a single topic.  This is going to be a special one that I’ve wanted to write for awhile.  I always hear about how this era sucks and how it’s not as good as the Attitude Era and all that jazz.  However, this era that we’re currently in is in fact good, and in many ways better than the Attitude Era that many of us grew up on.  In (maybe) a series of posts, I’m going to take a look at various aspects of both eras and explain the good and the bad of both.  This is not going to be a totally pro PG argument because it’s far from perfect, but I’m going to explain quite a few things.  Look for that in about a week.

 

KB




Favorite Wrestling Book

What is your favorite?

 

Mine would probably be Have A Nice Day.  It’s a great way of telling Foley’s story which is fascinating and having him do the writing was a great touch as he personalizes things so well.  It’s a fell good story too as it ends with him winning the title which was his dream growing up.

 

Your picks?




Underrated Matches

What are some matches you don’t hear people talk about that you’re a fan of?

 

One of the matches I remember liking is the main event of Uncensored 97.  it’s a three team 12 man tag with Team Piper vs. Team WCW vs. Team NWO with a stipluation if each of them wins.  The whole thing actually works and there’s nothing to it that is too far over the top that it gets ridiculous.  The post match appearance by Sting and confirming that he’s WCW is awesome stuff too.

 

Your picks?




I Want To Talk A Little Bit About Authority Figures

These guys have been around for years but are really becoming a problem as of late. Let’s go back to the past for a bit here because I like doing that. Back in the late 80s, there was one authority figure in the WWF and his name was Jack Tunney. You young whippersnappers might have heard of him and if you ever see him I’d recommend a pillow on standby. He was an old man that occasionally gave a speech from his office about something or other and even on occasion came to the ring. He was a suit but he was THE suit. No one questioned him and arguing with him was usually a waste of time. In short, he was the boss.

Flashing forward (and I’ll be skipping some of the names in here due to a lot of them being pretty worthless) we had Gorilla Monsoon who was a very popular old commentator who was the voice of the WWF in his day. He became commissioner after retiring because Vince guaranteed him lifetime employment and he needed something to do. He didn’t do much, but he was an intimidating presence and a guy that was almost universally loved.

Then it starts to go downhill for a little while.

We got Commissioner Slaughter who might have been more worthless than a jobber in a squash match. Slaughter was pushed around and often beaten up by various people with no one really taking him seriously at all. He was around for the Shawn Michaels DX days and that’s about all he did: fight DX, with a win/loss record that would make him jealous of the Brooklyn Brawler. The next authority figure was a little more successful and realistic.

Around this time, Vince McMahon was revealed to be the real life owner of the company in an angle about Jim Ross of all people. Vince began feuding with Austin over what Vince and Austin thought should be the image of the champion and therefore the company, moving into a two year long rivalry that launched the company to undreamed of heights. Along the way, there was still a Commissioner, but it was Shawn Michaels. HBK had the job for about two years and didn’t do much. Then we got into the more active ones, such as Foley and Regal.

Also during this time, various McMahons and McMahon spouses (HHH) had and lost power with people stepping down from power and people winning control of the company in matches and all that jazz. This is where you can start seeing the problems that would plague the company and was really hurting WCW at the time (among other things) but we’ll get to that in a minute.

After that, the Brand Split happened and each show had an owner (Ric Flair on Raw, Vince on Smackdown) and then a GM. Smackdown started off with a lot of changes at GM, ranging from Stephanie to Paul Heyman to Kurt Angle to Teddy Long to Vickie and now back to Teddy. Raw has been a little more insane. Eric Bischoff held the job for about three and a half years and since then (December of 2005), there have been 8 GMs.

That brings us to today with HHH as the COO and Johnny Ace as the suit that runs around doing whatever. We’ll come back to this at the end.

I promise there’s going to be a point to this in the end.

Let’s take a look at WCW for an example of what NOT to do. Back in the early days, there wasn’t really any boss figure. The matches just kind of happened and someone booked them but it wasn’t really thought of. Then WCW came up with the stupidest of all their boss related ideas (up to that point): they had the REAL bosses of the company appear on TV as the bosses. In other words, actual business executives playing business executives. If you think about this, you can instantly see the problem: these guys have no idea how to act in front of a camera. We have no idea who they are and we don’t care about them, so why should they be on TV? Because WCW is stupid, that’s why.

So after having Nick Bockwinkle for Commissioner for a few years (despite having no connection to WCW after having been in the AWA for years and years and years), we had no boss for awhile until we got to the NWO era, which is where things got smart again. Eric Bischoff, the actual boss, was made into the on-screen boss. For people like him and Vince or in the present HHH, this is smart as they know how to be on TV and act like a TV person. It makes sense and the fans are going to react better. Also it helps knowing they could actually fire someone and aren’t just an actor.

Anyway, things go downhill after that as the Commissionership, the CEO spot and President of WCW become more or less titles which could be defended and won or lost in matches. This became a real problem as they would change almost month to month and no one had any idea who was in charge half of the time. Also at the end of the day, people stopped caring because everyone made matches anyway. Towards the end you had Russo and Bischoff plus others that were in the spots I just mentioned, making something like 3-5 bosses at once. That takes us to TNA, which is easier to talk about as it’s been around for less time and has had fewer bosses for the most part.

Before there was just TNA and it’s management which like WCW’s old days was some unseen force that made things happened. That’s perfectly fine. Jim Cornette was made the representative of TNA management in 2006 and held the job on and off for about three years. Jeff Jarrett and Dixie Carter had some authority in there for the most part too, Dixie being on screen rarely.

Now we get to modern TNA, which shows the problem for the most part. At the moment, Hulk Hogan, Eric Bischoff, Karen Angle and the Network are allowed to make matches. That’s four total (three for the main roster) matchmakers. Who is in charge more than anyone else? There’s really no way to tell and it gets a little complicated. Sting wants to bring back Dixie Carter and there was a Network Representative recently in the form of Foley. In short, it’s too much and it gets too complicated quickly.

Ok so now let’s summarize this. Authority figures are an important part of wrestling, but they need to be done right. They need to not be actors but rather someone that knows how to work a wrestling crowd. It gets dull when you have a guy that has no idea what to say out there trying to sound important. Also, for the love of sanity, stop talking about behind the scenes stuff and convincing boards of directors to give you power. TNA has been really guilty of this lately. I can’t count how often Hogan and Bischoff have been granted power by the Network and we’re just told about it. Yes that’s realistic, but that’s not the point of wrestling. Wrestling is over the top and insane, not based in reality. If you’re going to change power, show it happening.

That brings me back to WCW: there’s such a thing as changing too often. Raw did this over the last few years, changing GMs all the time. It gets annoying in a hurry as it makes the power seem weak, as it can be taken away and replaced all the time. You also don’t want to have matches all the time to change the authority figures. If you can’t keep track of who the boss is, how important can they seem?

Most importantly of all, don’t have a ton of people in power. Have preferably one and at most two. WWE is doing things pretty well now with HHH as the boss and Ace as only kind of a boss. People are fighting for HHH’s power in the form of the Conspiracy and it makes it look valuable that he wants to defend it. Now I know that kind of goes against what I said about not changing it immediately, which is what I mean as HHH doesn’t need to lose the job already.

Authority figures can be important and great additions to the show, but they need to be done right.




Hulk Hogan’s Micro Championship Wrestling

This isn’t a show I’ll be reviewing because it’s more like a reality show, but the idea is that Hogan is coming to save a midget wrestling company.  It airs Wednesdays on TruTV and has it’s debut tonight.  I’ve watched 15 minutes of it and it’s one of the funniest, worst written shows I’ve ever seen.  It’s firmly in the category of so over the top and so bad that it’s great.  Check this show out as you’ll die laughing if you think about it for about 10 seconds.




Your Favorite Moment In Wrestling

It can be anything from a match to a segment to a line to a sketch.  There’s no real limit here.  Just your favorite moment.

 

My pick:

Foley wins the WWF Title over Rock.  This was an incredibly uplifting moment as Foley, the guy who had worked his entire life to get to this moment FINALLY (see what I did there?) after 12 years of hard work.  He paid his dues and worked his way up and was rewarded with the world title of the top company.  That’s such a cool moment and the line of “Mick Foley has achieved his dream and the dream of everyone else who has been told you can’t do it” is the perfect line by Cole.  It still makes me smile.




Jeff Hardy Going To Jail

Yes he is.  For ten days.

 

He also gets a hundred thousand dollar fine and 30 months probation.  All this after over a year in court.

 

Thoughts on this?




Favorite Theme Song

Simple question: what is your favorite wrestling theme song?For me it’s Real American.  The song immediately tells you almost everything  you need to know about Hogan.  We get the American aspect and that he’ll never quit.  With today’s rock music for almost everyone, it’s hard to explain anything about them and it takes a lot away from them.

 

Your picks?




I Want To Talk A Bit About Gimmick Matches

I’ve wanted to do this for a long time and with the cage match on Smackdown this past week and the now annual Hell in a Cell PPV coming up soon it seemed like as good a time as any.

In short, gimmick matches are dying a slow death because they’ve lost almost all of their meaning. Let’s take a look back through time and I’ll show you what I’m talking about.

Let’s begin in the year 1980. Larry Zbyszko turned heel on his mentor Bruno Sammartino by leaving him laying in the middle of the ring after a chair shot. Throughout the rest of the year the two feuded around the northeast before they wound up in front of 36,000 people in Shea Stadium in a cage match, arguably the most famous of all time up to that point (Snuka vs. Muraco was three years later). Cage matches were always about the ending of a feud and would happen after a lot of regular matches weren’t enough to have a finish. These two had feuded for eight months and it lead them here, for the ultimate blowoff. After Larry controlled most of the match, Bruno made a comeback, beat Larry to a bloody pulp, kicked him in the head one last time and walked out to win the match.

Now let’s take a lok at a few things here and see why they made this a great match not only for the time but for all time. First and foremost, there was a great build to it. These guys had feuded all year and there was a reason for it: the student thought he had surpassed the teacher and tried to show he was better and now the teacher wanted revenge for being beaten. Second, it was violent. Larry and Bruno were both bleeding by the end of the match and the final kick to the head is a hard one, signifying that this is over in a brutal way.

Finally, and most importantly, Bruno didn’t pin him but rather left him laying and left. This means a lot more than a simple pin. You can get a pin on a fluke rollup. Bruno beat Larry so badly that Larry wasn’t able to get up and stop Bruno from walking across the cage and out of the door. It’s very symbolic too: one man, the better man, was able to leave the cage while the other was still inside. It gives a feeling of one man being better rather than one man simply pinning the other. We reach a new level of victory and defeat which is what should happen in a match with amplified brutality.

Flash forward with me now to July 4, 1987 and the first of the WarGames matches (trivia note: there were actually 27 WarGames matches (not counting the stupid 98 or 2000 versions). Only 8 of them aired on VHS or PPV. The rest, as in 19 of them, were all at house shows. Think that might draw a crowd today?). The idea is simple: it’s the ultimate in team warfare with originally five men per side (one each was a manager) and you enter at timed intervals. The only way to win was by submission and it was by nature incredibly violent and a bloodbath, especially the 1992 version which for my money is the definitive WarGames match. (If you haven’t seen a WarGames match, check out the first, the 1991 or the 1992 versions. The rest tend to suck and suck hard.) In short, more blood, more violence, more fun.

We now move forward to 1997. The Undertaker has lost the world title to Bret Hart at Summerslam 1997 due to a missed chair shot from Shawn Michaels. In short, the dead man isn’t happy and he wants to take out that anger on Shawn Michaels. Their first major match after this was at In Your House: Ground Zero which was the definition of a war. The referee was knocked out seconds into the match and Shawn tried to run.

The bell didn’t ring for 9 minutes after they started brawling and a total of five referees were used until it was finally thrown out. It took over 15 guys to stop Taker from killing Shawn until he debuted the Taker Dive and nearly destroyed him. This was about hatred and vengeance but Undertaker couldn’t get a clean shot at Shawn due to the constant interferences by DX and the annoying rules that say you can’t kill him. They offered a cage match but Shawn said something like “I’ve done cage matches. Don’t you have anything else?”

Enter Hell in a Cell, the mother of all gimmick matches. If you’ve somehow never seen one, it’s a massive cage that engulfs the ring, allowing room around it on the floor to walk on. The idea was simple: Shawn was entering a nightmare and had to face the Undertaker inside of it. What followed was thirty minutes of bloodshed, violence, brutality, Shawn running away and nothing being able to stop the Undertaker. The match is an undeniable classic and is one of the most violent matches you’ll ever see in a wrestling ring.

Flash forward about 9 months to King of the Ring and the second (important) Hell in a Cell match, this time involving the Undertaker and Mankind. These two had feuded on and off for two years, involving all kinds of brutal fights and betrayals all around. This was a new take on the Cell, in that instead of being trapped inside it was there to attempt to contain the violence. Much like the old cage matches, the idea was to have one person enter and one person leave.

The match began on the roof of the Cell and a few minutes in, Mankind went flying off the top in probably the most repeated clip in company history. Some people fairly believed he may be dead. That of course didn’t end the match as they went back up to the top of the cage and Mankind was chokeslammed through the top, having a chair fall through and hit him on the way down. They somehow managed almost ten more minutes of brutality involving chairs and thumbtacks. In the dressing room after the match, Foley asked Undertaker if he got to use the tacks. Taker told Foley to look at his arm which was full of them.

This gives you two working http://onhealthy.net/product-category/antifungals/ definitions of what the Cell can be used for: we have either the idea of trapping someone in it or the ultimate in brutality. Those were the original two matches and there was a logical story behind both of them. And then it all fell apart. Following those two matches, the vast majority of Hell in a Cell matches were put on for the sake of a cage match and not having anywhere near as solid of a story behind them or time to build up to them. In 2009 WWE began airing the Hell in a Cell PPV, which we’ll get to later on in this.

On the other side of the gimmick spectrum, we have the ladder match. Beginning in 1972 (yes 1972 in Canada), the idea was that you have something, usually a title, put above the ring and the only way to get it is by climbing up a ladder. We’ll skip ahead 22 years to the first well known ladder match at Wrestlemania X between Shawn Michaels and Razor Ramon (yes I know about the 92 one with Shawn vs. Bret). The idea was that Shawn had been suspended while Intercontinental Champion. Ramon had won the vacant title but Shawn came back with the original belt, claiming to be champion. The answer to the problem: put both belts above the ring and let the first person to grab them be declared undisputed champion.

The match is a well known classic that I’m sure most of you have seen at least once. It’s brutal, filled with drama, still a classic and is considered one of the best matches ever. The key to it though was that there was a story behind it and the match was more about showcasing their abilities rather than the brutality in the match. This is far different than what is usually seen in cage matches as it’s designed for smaller and lighter guys who can use the ladders for better and more spectacular moves.

There was a rematch a year and a half later and then there wasn’t a televised ladder match for over three years. After a classic one (also at Summerslam in Madison Square Garden between HHH and Rock) the floodgates began to open. After one in three years, the next ladder match was three months later. The one after that was only two and a half months later in February of 99. Since then there has been two years, 2004 and 2008, that didn’t have at least two ladder matches in a single year (2006 had four ladder matches, all after August 14 or about one every 40 days). This isn’t counting TLC matches or MITB matches. After having six from 1992 – 1998 (less than one a year), counting three on house shows there have been a total of 36 since, or 3 a year (again not counting MITB or TLC).

If you think that’s bad, TNA is even worse. Not counting King of the Mountain, TNA has had 35 in 9 years or almost four a year. For those curious, WCW’s first was in January 1997 and they had ten total with the last coming in December of 2000, or approximately 2.5 a year.

All of these stats hold true for almost any gimmick match you prefer: last man standing, hardcore/street fight, Ultimate X (26 of those in 9 years or about one every 4 months), TLC matches, MITB matches and I could go on and on. The problem in short is that gimmick matches have become so watered down and overused that they almost mean nothing anymore. A gimmick match is designed to be special and rare, not something you have three or four of a year. It’s the concept of absence makes the heart grow fonder.

Today we have a Hell in a Cell PPV, a MITB PPV, a TLC PPV, an Elimination Chamber PPV and a PPV called Extreme Rules which is all gimmick matches. In July, TNA threw an Ultimate X match on TV with no hype, no build and no particular reason for the match. WWE does this as well, such as with the cage match between Chrstian and Alberto Del Rio a few months ago on Smackdown. Jeff Hardy and when he was still active Edge would have TLC matches or ladder matches simply because they were known for having such matches. The matches sometimes are good, but there’s no reason to get involved in the matches as fans or to be excited going into them. With the right kind of build, these matches can be far more exciting than they currently are.

Anymore the gimmick matches happen because the calendars call for it. Look at the current feuds in WWE and other than maybe Orton vs. Christian, is there anything that seems like it would fit in the Cell? HHH vs. Punk maybe, but it’s not like a single PPV match and a bunch of talking validates going into the Cell. With Orton vs. Christian, Orton has dominated Christian so much that putting them in the Cell to have him do it again would miss the point of the match entirely. There’s not really a valid reason to put Cena and Punk in the Cell either. Violence isn’t what fits those two as it’s been more of a “can you top this” feud, making last man standing or iron man more appropriate stipulations.

In summation, gimmick matches mean a lot less now because they’ve been done too often. We don’t see great cage matches or last man standing matches or ladder matches anymore because we see them so often that they don’t have the same pop to them. The schedule making the gimmicks instead of the feuds making the gimmicks also cripples things, as there’s no way for the feuds to end in a major gimmick match as we can’t have Hell in a Cell in say June because the Hell in a Cell PPV is in October. Until these changes are made, gimmick matches will become more and more worthless every year, meaning more and more will be thrown on the cards until they lose the value they have already. It’s another one of those things that Russo put into place and it’s hurting business more and more every day.