Announced tonight on Raw. Apparently his elbow is messed up because of a torn tricep.
With Sheamus and Cena both out, the question is who takes their places. Punk and Bryan would seem to be the top guys on Raw but who moves up on Smackdown? Ziggler?
Raw 10th Anniversary
Date: January 14, 2003
Location: The World, New York City, New York
Hosts: Jim Ross, Jerry Lawler
This is a very different kind of show in that there’s nothing original on it. It’s basically an awards show/retrospective of the first ten years of Monday Night Raw with people coming back and talking about memories. This show is remembered very badly for a variety of reasons we’ll get into here. I’m not sure how well the reviewing here can go but it’s worth a shot. Let’s get to it.
Since there’s nothing to rate, this is going to be me recapping everything and giving my take on it as it happens. You’ll get the idea.
The opening video is a mashup of all the old intros to WWF programing in the last ten years. Nice touch.
Highlight package of the first year of Raw which I really need to get to someday. This transitions into a video on the entire ten years with a big focus on the Attitude Era. Yeah if you’re looking for ANYTHING from 1994-1996, you’re in the wrong place. The video is set to Bawitaba by Kid Rock to really hammer in the annoyance factor.
JR and King welcome us to the show. We’re going to get a top ten moments in Raw history. Oh this is going to be GOOD.
Our first award is Diva of the Decade presented by Shawn Michaels. Before we get to the award we get through the storyline stuff with Shawn talking about being the #1 entrance in the Rumble. Shawn makes fat jokes about Bertha Faye (killed herself about a year and a half before this) and Bull Nakano who most fans likely don’t remember.
The nominees are Sable (should win), Sunny (not a bad choice), Trish Stratus (Fine in modern times, absurd in 2003), Lita (not even the best Diva in 2003) and Chyna (not happening but there’s a minor case for her). The winner: Trish Stratus. You know, the chick who hasn’t even been around for three years at this point, hasn’t even wrestled for two years, and hasn’t been any good for a year.
Sable closed out Raw in 1998 on multiple occasions but Trish wins, presumably because she’s here. Her dress is barely there which helps a bit, but this is going to be a mess for the next two hours. Moolah is in the audience and looks asleep. Trish also thanks Fit Finlay who did some great things with the Divas. He hadn’t done them yet but I don’t think anyone cares about stuff like common sense tonight.
The #10 moment is This Is Your Life Rock. That should be WAY higher, as in like top three at worst.
Shane McMahon presents the Don’t Try This At Home award, which is for the biggest bump. The crowd keeps cutting him off until we get to the nominees: Big Show chokeslamming Undertaker through the ring, Jeff Hardy in TLC 3 (no specific bump), the Dudleyz powerbombing Mae Young off the stage through a table, (that was awesome but not memorable) or Kurt Angle missing the moonsault off the cage to Benoit.
Angle wins, in another bad decision. It’s not as bad as the previous one but the winner should have been something like the Outlaws shoving Foley and Funk off the stage in the dumpster. It’s memorable, it was big and it set up future stuff. Big Show was on his way up to the podium when Angle’s name was announced. Angle, Haas and Benjamin celebrate and hold up an American flag but get played off by the music before Kurt gets too far into a speech about high school.
Stacy introduces the list of bad gimmicks from over the years, which is too long to list. Think of almost any stupid gimmick from the 1990s and it’s here. Here’s the thing though: a lot of them (IRS for example) were fine gimmicks that lasted for YEARS but now they’re stupid? WWF didn’t mind putting them on PPV and asking us to pay for them, but now they’re silly? Yeah stuff like T.L. Hopper was dumb, but Doink for example was a great idea.
Moment #9 is Austin crushing Rock’s Lincoln with a monster truck. Stacy calls it a moment that changed wrestling forever. I haven’t thought of this moment in years so I think she’s wrong on that one.
Booker T presents the Tell Me I Didn’t Just See That award which speaks for itself. The nominees are the Three Faces of Foley in a sitdown interview at the same time (cool but Roddy Piper basically did the same thing back in the mid 80s with a mirror), Bischoff and Vince hugging (that’s fine), Bart Gunn wins the Brawl For All (the idea of that winning an award is hilarious), Kane being able to control fire (that’s kind of amusing when you take a step back and think about what he’s doing) and Austin riding a Zamboni to the ring to attack Vince.
Foley wins….and isn’t here because he left in 2001. So not only do they pick the wrong one (Vince vs. Bischoff should have won given the nominees) but they pick a guy who isn’t even there? Goldust comes up to present the award with Booker, because a guy painted gold and wearing a smoking jacket and making jokes isn’t a ridiculous gimmick at all but an Indian like Tatanka is. Bischoff, actually here tonight, calls Foley overrated and talks about the amount of time he has to turn Raw around without getting fired.
Ric Flair presents the role call of dead wrestlers: Andre the Giant (never appeared on Raw and died less than two weeks after it debuted), Joey Marella (referee and Gorilla Monsoon’s adopted son), Brian Pillman, Rick Rude, Owen Hart, Gorilla Monsoon (they picked a shot of him near death when he looked nothing like he did in his glory days), Yokozuna, British Bulldog….and that’s it. I guess we had to protect Shawn by not pointing out that the woman he made a joke about died. There are others who were left out, presumably because the company didn’t care enough about them.
Jericho presents the Gimme The Mic award in a weird looking leather suit. “I’m wearing it on a tip from Hollywood fashion plate Classy Freddie Blassie.” Ok points for a good reference. The nominees are Austin, DX, Angle (a stretch but ok), Foley, Vince (better than people give him credit for) and Rock. Jericho isn’t nominated? Oh wait he’s a heel right now so we can’t like him, even though Angle was nomianted.
Rock wins, FINALLY getting an award right. Naturally Rock is on a movie set so he has to do this via satellite, as a surprise. The crowd however is too New York and too drunk to be impressed, so they boo him out of the building. Rock says FINALLY but he’s not even in New York. The fans clearly aren’t pleased at all with this. Rock talks about Jericho debuting when Rock was in the ring so Jericho can turn the microphone sideways among other things.
It wasn’t Jericho who won that award but rather a guy with a bunch of nicknames. Rock tells Jericho to get off the stage as a light Rocky sucks chant begins. He wants to talk to Kurt Angle and spends nearly a minute talking about a match with Angle at some point in the past. He calls Team Angle Team Suck Squad.
Now it’s time for Stephanie to be called a “Make a wish and blow out the candles NOT THE POOL BOY” sl**. Rock makes fun of Goldust and Booker T for reviewing Scorpion King before calling Goldie a sick freak. The fans are completely turning on Rock now and the boring chants are getting louder and louder. He’ll be back soon and says a lot of catchphrases to FINALLY end this. Rock bombed here as he went on too long and the satellite thing was just stupid.
Moment #8 is Shane on Nitro, ending the Monday Night Wars once and for all. Again, this should have been higher.
After Fink brings us back in from commercial (he had to appear somewhere), here are Cole and Tazz to present the Shut Up and Kiss Me award. This is the best on screen duo with nominees of Mark Henry and Mae Young (you knew this was coming), Chyna and Eddie Guerrero (decent pick), Lita and Matt Hardy (better pick. Their first kiss was an awesome moment), Mr. McMahon and William Regal for Regal joining the Club (you knew some of Vince’s, ahem, interesting choices would be on here) and HHH and Stephanie. If you don’t know who is winning this one you don’t get WWE.
They don’t like each other too much right now but Stephanie accuses Rock of wanting to win this award with her. Stephanie recaps her on screen history with HHH and it really is funny how much happened with her. HHH wants to have a kiss for old times’ sake. He tells her to close her eyes so he can take down his pants and bend over. Stephanie slaps it and HHH walks out without pulling them up. This was what it was.
Moment #7 is the debut of Mr. Socko and Austin disguised as the doctor to beat up Vince. The greatness of the bed pan shot to the head is canceled out by Vince being anally raped with an IV.
Gene Okerlund and Pat Patterson (should have been Heenan) present Network Difficulties for controversial programming. The nominees are Mae Young giving birth to a hand (didn’t we just cover this five minutes ago?), Stone Cold Stunning Santa, 3 Minute Warning attacking the Hot Lesbians (actually pushing the envelope a bit) and Pillman’s Got A Gun.
Mae and Mark win in an even dumber pick than Trish. This was a HUGE deal which almost got Raw thrown off the air but we’ll go with the stupid comedy moment instead. It’s mainly the winner because Austin isn’t here at the moment.
Moment #6 is the Nation parody. It’s funny but this should have been last on the list. Also every moment so far has been from the Attitude Era.
Here’s Brock in a suit to present Superstar of the Decade. It’s REALLY weird to see Brock as a smiling face. The nominees are Mick Foley (with the debut of Socko shown for the second time), The Rock (BOOED), Bret Hart (BIG pop for that and a we want Bret chant), HHH, Austin and Undertaker (the only guy around for the whole decade). Austin wins as you would expect and as he likely should have. Vince says Austin isn’t here and laughs at fans who thought he would be. Dang I really want to watch this show now. I might get insulted for cheering for someone. HHH and Flair walk out because HHH didn’t win.
Moment #5 is Austin vs. Tyson. There’s a case for this being #1 as it basically launched them back into the Monday Night Wars and was a big reason why they started winning a few months later.
Time for Match of the Decade. Oh this should be fun. The nominees are TLC IV (I wouldn’t remember that if it wasn’t for the nomination earlier), HHH vs. Cactus Jack in a street fight (a forgotten classic that belongs on this list), Undertaker vs. Jeff Hardy in the ladder match (Just no. Period.) and Austin beating Kane to win back the world title (this is idiotic. Austin beat Undertaker for the title in 1999 and it drew nearly 11 million people, a record which still stands today I believe).
TLC wins and I’m not going to bother talking about the acceptance speech. Instead, here’s a real list of nominees for best matches in Raw’s first ten years off the top of my head:
Jannetty vs. Michaels for the Intercontinental Title
HHH vs. Cactus Jack
Owen Hart vs. British Bulldog for the first European Title
Austin/HHH vs. Benoit/Jericho for the tag titles
Austin vs. Angle for the WWF Title in 2001
Any of those are better than the rest of the nominees combined. TLC was NOTHING but most of the people in it are there so it wins an award. That sums up the entire problem with this show.
Moment #4 is DX invading WCW. I’ve got nothing here. This was awesome.
Moment #3 is Rock challenging Hogan for Wrestlemania 18. This still gives me chills but it has no business being this high on the list.
Moment #2 is Raw Is Owen. Leave it to WWE for turning something like someone’s death into a way to pat themselves on the back. Pay no attention to Jeff Jarrett having to perform in a comedy match five minutes after watching his friend plummet to his death.
Moment #1 is the Austin beer bath of the Corporation. Yeah, seriously. Allegedly these were selected by fans but WWE fans are smarter than this. Edge presents it and brings the rest of the roster to the stage for a bow to end the show.
Overall Rating: S. For shame on them. This is RIDICULOUS with the top ten moments list being either out of order, stupid, or nothing of note. The awards made my head hurt and I knew what was coming. This show wasn’t a celebration of Raw. It was a cheap ratings ploy to talk about the Attitude Era and have zero effort put into it at all. Look at the specials today and you’ll see a ton of nostalgia packages and highlight videos which talk about various things you haven’t thought of in years and can smile at later. This was horrible and insulting to my intelligence as a Raw fan rather than anything fun. Shame on WWE for this.
Here’s the Rumble if you’re interested:
Remember to follow me on Twitter @kbreviews and pick up my new book of Complete 2001 Monday Night Raw Reviews at Amazon for just $4 at:
And check out my Amazon author page with wrestling books for just $4 at:
I’m finishing off Brock vs. HHH and this occurred to me.Back in 2008, the Smackdown title match at Summerslam was HHH defending against the Great Khali. The idea of the match was simple: the only thing HHH had that could keep Khali down was the Pedigree so it was all he went for. He finally hit his home run move and Khali DIDN’T GET UP. Here’s what popped into my head: how long has it been in a WWE PPV main event that it took one finisher to beat someone? It was a running joke in Rock vs. Cena and it’s an annoying problem. Based on the logic of you can hit however many finishers you want, right hands could be considered a finisher as if you hit enough of them you’ll win a match.
HHH vs. Khali is shockingly good too. Check it out.
At least they’ve having a good time with some of this stuff.
http://www.wwe.com/shows/raw/2013-08-12/john-cena-five-moves-of-doom-26140514
Also since it’s appropriate, I’m a contributor to Scott Keith’s blog. Keith is credited with inventing the term Five Moves of Doom for Bret Hart back in the 1990s. I do NXT, Nitro, Thunder Smackdown and Impact (temporarily) reviews for him and there’s a ton of great stuff over there. He’s pretty much the reviewer I modeled my own style after. Check him out at:
rspwfaq.net
That’s rather cool. It takes a lot of guts to do this in a sport like wrestling.
By the way, do not post any homophobic/gay bashing comments on this. I’ll delete them immediately.
I’m finishing Smackdown and this became even more obvious.One of WWE’s biggest problems is that the year is so repetitive and it’s the same pattern over and over again. Think about this.
The year starts the night after Wrestlemania where something big happens to set up Extreme Rules. After that PPV we go to the start of the big summer angle which usually culminates at Summerslam or the next month’s show. During the big summer angle we hit MITB, meaning the next few months are spent teasing cash-ins, usually starting around Summerslam. Then we lighten up a lot until the end of the year through Survivor Series and TLC. The new year brings the Rumble and the start of the Road to Wrestlemania. The Rumble establishes one of the major matches, the a few weeks later we get the return of the big name for the other Wrestlemania main event. Then it’s the Chamber to establish the other title match and six weeks later it’s Wrestlemania to close out the WWE year.
How many years in a row have you seen that exact sequence?
Sunday Night Heat
Date: August 8, 1999
Location: Joe Louis Arena, Detroit, Michigan
Attendance: 13,793
Commentators: Michael Cole, Kevin Kelly
Somehow I’ve never touched on Sunday Night Heat. Introduced in 1998, it was the original second show until Smackdown debuted (a few weeks after this episode), after which it dropped like a stone in importance. This is actually a live episode for no apparent reason We’re two weeks from Summerslam 1999 and Austin is champion. The question is who will he be facing. Somehow we wound up with about four #1 contenders matches in a month so it’s hard to say who he’s facing at this point. Let’s get to it.
The opening sequence sounds like metal being hammered. The main color being orange didn’t do the show much good either.
Intercontinental Title: Val Venis vs. D’Lo Brown
Brown is defending and is European Champion as well. Venis makes sex jokes about tax cuts. Here’s Jeff Jarrett, the man Brown beat for the Intercontinental Title, comes out before the match, allowing Venis to get in a cheap shot. Brown takes over with ease and drops a leg for two as Jarrett blames Debra for costing him the title. Venis comes back with a spinebuster for two of his own as the fans aren’t sure who to cheer for. A Russian legsweep puts D’Lo down but Jeff runs in for the DQ.
Venis and Brown clear the ring.
Here’s Al Snow with his dog Pepper for a chat. Snow wants to know why Kevin Kelly doesn’t believe Pepper talks to him like Timmy and Lassie, Dorothy and Toto, George Jetson and Astro or Shaggy and Scooby. However, tonight he’s here to challenge Boss Man to a Hardcore Title match at Summerslam. Boss Man says ok and threatens to rape the dog with his nightstick and deep fry him into a real corndog. Or maybe he’ll just step on Pepper’s head. DANG this guy has some deep seeded issues.
Tori vs. Les Lexie Fyfe
Tori was good looking but one of the worst workers all time so we get to see her in a squash. You might know Fyfe from Shimmer or various other female promotions. The match is of course sloppy junk until Tori spears Lexie down and wins with a powerslam.
Ivory, Tori’s opponent at Summerslam, runs in and attacks Tori, writing SL** on her stomach.
Tag Titles: Acolytes vs. Kane/Road Dogg
This is Ministry vs. others with the Acolytes defending. The Acolytes hit the ring before Kane is here and the beating is on. Dogg is taken apart but here’s Kane for the opening bell. Kane cleans house to start but the numbers catch up to him. Bradshaw gets taken down by a side slam but Kane goes after Faarooq instead of following up. There’s the top rope clothesline to take out Bradshaw and here’s Hardcore Holly of all people.
He gets on the apron in Kane’s corner and tags himself in which apparently counts….and turns on Kane (was he ever on Kane’s team?)…..before turning on the Acolytes and fighting everyone. The Acolytes lay out Holly and we cut to Big Show being held back by Undertaker for some reason. Did I mention this was when Russo was feeling stressed out and about to leave?
Meat (Shawn Stasiak) says Terri is wearing him out.
Godfather vs. Prince Albert
Albert is Tensai. No match as a fat guy in white (Vic Grimes I believe) comes in to help Droz and Albert attack Godfather but Val Venis and Chaz (Mosh of the Headbangers in a boring gimmick) make the save. No match.
Al Snow gives Pepper training in being a hardcore dog but he can’t get him to dive through a table. Snow goes to get something but leaves Pepper there. That’s just dumb man.
Smackdown is coming.
COUNTDOWN TO THE MILLENNIUM! 26 hours to go.
Meat is too tired for his match but goes out anyway.
Snow has Pepper back and introduces him to Blue Meanie, who wants to put the dog on his taco. Al hands the dog off to a woman and destroys Meanie.
Meat vs. Big Boss Man
Boss Man is Hardcore Champion but this is non-title. Terri accidentally distracts Meat to start and Boss Man takes over. Boss Man hits the running crotch attack to Meat’s back and follows up with the sliding uppercut. We hit a quick reverse chinlock before Meat avoids a charge in the corner. Not that it matters as his hurricanrana is countered into a powerbomb to give Boss Man the pin.
Rating: D. Do I really need to explain this? Meat is the kind of one note character that is there to make Russo and Vince chuckle and little more. The match was junk other than the good powerbomb to end it, but it’s a squash match with the jobber being the subject of the match. Nothing to see here.
Rock comes out for commentary on the main event.
Billy Gunn vs. Undertaker
Billy jumps Taker to start but gets launched into the corner and stomped down. Rock is feasting on Cole and Kelly as Taker gets two off a big boot. Gunn comes back with a dropkick and a neckbreaker before choking away. Rock guarantees to beat Billy at Summerslam and demands Cole say something and “stop kayfabing like an idiot.” Taker comes back with a running DDT but Rock gets up and pounds on Billy. Taker’s partner Big Show goes after Rock but it’s a tombstone to end Billy.
Rating: D+. The match was just an excuse to have Rock out there doing his schtick. Billy was in the middle of a good push at this point but at the end of the day he was just Billy Gunn and that wasn’t enough. Rock would get back to the big times soon after this and never looked back.
Rock is chokeslammed to end the show.
Overall Rating: D+. It’s easy to see when Russo is around and when he isn’t. This show was a mess with all kinds of odd characters and non wrestling, but a few months later everything was great and the WWF destroyed everything in sight. It’s amazing what happens when you let the great wrestlers put on great wrestling shows. This however, isn’t one of those shows.
Here’s Summerslam if you’re interested:
http://kbwrestlingreviews.com/2013/08/04/summerslam-count-up-1999-an-out-of-body-experience/
Remember to follow me on Twitter @kbreviews and pick up my new book of Complete 2001 Monday Night Raw Reviews at Amazon for just $5 at:
And check out my Amazon author page with wrestling books as low as $4 at:
Superstars of Wrestling
Date: August 6, 1988
Location: LaCrosse Center, LaCross, Wisconsin
Commentators: Vince McMahon, Jesse Ventura
This is an interesting time for the company as we’re coming up on the first Summerslam. Interestingly enough Hogan isn’t champion at this time as Savage won the title at Wrestlemania IV. There’s almost no way of telling what you’re going to get on these syndicated shows but odds are there will be a lot of squashes. Let’s get to it.
Vince and Jesse talk about Summerslam where Jesse will be the guest referee in the main event.
Intro sequence.
Don Muraco vs. Dave Wagner
The arena appears to be tiny. Wagner looks like Taz with Daniel Bryan’s beard. Muraco takes him into the corner as Greg Valentine talks trash in the inset interview. They didn’t have a match at Summerslam so I’m not sure why we’d hear from him. The announcers talk about Muraco having a match against Dino Bravo at the PPV so I wonder why Valentine is already setting up another feud. Muraco sends him into the corner and rides Wager down to the mat with a knee. A tombstone so sloppy it would get Taker fined today is good for the pin.
UPDATE!
This is the control center segment, which is something I’d like to see come back. It’s Gene in a studio previewing various Summerslam matches. We get a clip from a few weeks ago of DiBiase jumping Savage from behind so Andre could destroy him. Savage needed a partner for the main event of Summerslam and the choice was obvious. Jesse was named as guest referee, which made it look like DiBaise had the match in the bag. Jesse appaered to be afraid of Andre and to be on DiBiase’s payroll. It’s a really basic video but it hits every point it’s supposed to and tells you exactly what you need to know.
Also Summerslam is on a Monday. Sign of the times.
Ted DiBiase vs. Mike Richards
Richards is from Milwaukee so he gets one of the biggest reactions ever for a jobber. He would have a long run in WCW as part of the jobbing tag team Disorderly Conduct as Mean Mike. DiBiase has Heenan, Andre and Virgil with him. Richards scores a quick armdrag but DiBiase easily takes him down and hits a series of falling fists. A powerslam plants Mike and the Million Dollar Dream ends this quick.
Hart Foundation vs. Tom Stone/Chris Curtis
The Harts are faces here and get a tag title shot at Summerslam. Jimmy Hart is still their official manager but he doesn’t associate with them anymore. Stone was one of the longer tenured jobbers of the company. Why am I going into such detail on a squash? Anvil dropkicks Curtis down and it’s off to Stone for a hard slam. Off to Bret who drops some elbows before it’s back to Anvil for shouting. The squash just keeps going and Anvil pulls Stone up after a powerslam. The Hart Attack finally ends it.
Rating: D. Nothing to see here but the fans were excited for the Hart Attack. The idea of the tag title match is that the Harts have no chance without Jimmy in their corner so they get to look good in a squash. It’s a simple idea that doesn’t involve a GM or a qualifying match or anything stupid like that.
Terry Taylor vs. Chris Todd
Taylor has been in the company for about a week here. His inset interview would suggest he’s a heel but with a nickname of Scary Terry, I don’t see good things in his future. It could be worse though: he could be a cross between a person and a bird. Jesse brags about how he’s in good shape until Taylor finishes this with a Sharpshooter.
The Mega Powers are ready for the Mega Bucks. Liz gives Savage a kiss on the cheek and Hogan asks for one as well.
Tito Santana vs. Tim Dixon
Tito grabs the arm to start as the announcers talk about Summerslam matches other than the main event. That lasts for all of twenty seconds as Vince asks Jesse if he’s afraid of Andre. Tito stays on the arm for a minute and a half until Dixon bails to the floor. The announcers bicker some more until Tito realizes how boring this is and wins with the forearm.
Rating: D-. My goodness dude you’re Tito Santana. You’re better than this. The match was terrible with the whole match being an armbar until the ending. I’m a big Santana fan but this was really dull stuff. That being said, it’s a late 80s Superstars match so this is par for the course for the most part.
Here’s Honky Tonk Man with something to say. Summerslam is Beefcake’s final chance at Honky Tonk Man’s title so Honky is thrilled to sign. Beefcake won’t be cutting Honky’s hair or taking the title.
Bolsheviks vs. J.T. Thomas/Warren Bianchi
We get the Russian national anthem before the beating begins. The Powers of Pain are ready for the Russians and talk about a wild kingdom. Boris slams Warren down and drops him throat first on the top rope. Off to Bianchi who gets kneed in the head and put on Nikolai’s shoulder for a powerbomb. Boris comes off the top with a forearm to the chest for good measure and we’re done.
Jake Roberts vs. Harley Manson
We’re almost out of time so Jake hits a quick DDT for the pin. Seriously there’s almost nothing more to it than that.
Demolition is ready for the Hart Foundation.
Dino Bravo of all people gets to say he’ll beat Muraco to take us out.
Overall Rating: D-. This was boring even for Superstars standards. The whole thing was dull squash after dull squash and Vince accusing Jesse of not being a good choice as referee for the Summerslam main event. When you can bore me with a Tito Santana match, it’s clearly not a good show.
Here’s Summerslam if you’re interested:
http://kbwrestlingreviews.com/2013/07/24/summerslam-count-up-1988/
Remember to follow me on Twitter @kbreviews and pick up my new book of Complete 2001 Monday Night Raw Reviews at Amazon for just $5 at:
And check out my Amazon author page with wrestling books as low as $4 at:
Shoulder injury.
I was about to make a Thought of the Day called “What happened to Sheamus?”. This might be the best thing for him as he DESPERATELY needs to freshen up his character.
Over the last few years wrestling television has changed from a show of squashes to what you see today with the stories being advanced every week for two or three hours a night. However there are a few changes in how the shows could be presented from week to week that could help things a lot. Today we’re going to look at how WWE screws up the advertising of their show and how easily this could be fixed. Let’s get to it.
This was originally going to be part of another I Want To Talk A Little Bit About but it evolved into its own. I could get used to this.
The other day I was reading and at the start of the book there was a table of contents. It’s a basic idea and tells you what you’re going to get in the book you’re reading. Last night’s Raw (August 5, 2013) was a pretty stacked show, with John Cena, Randy Orton, Daniel Bryan, CM Punk, Rob Van Dam and Shield in action. Of all those guys, two were announced early in the show. The other six were announced as being in action over an hour into the broadcast.
Now jump with me back to 1987. The main WWF show was Superstars of Wrestling and it always had the same intro: Vince and company telling us the wrestlers we would be seeing on the card. It might not include their opponents (as more often than not they would be in a squash match) but you would see who was wrestling that day and you knew inside the first 40 seconds of the show. In other words, it was like you had a table of contents that was telling you what you were going to see on the show that night.
This brings us to today’s shows where you often hear only one or two matches at the start of the show. You can probably guess that certain people will be on the show, but it’s really a guessing game. In other words, you have to judge the book by its cover instead of actually knowing what you’re going to be getting that night. Now, this is a bad idea and let’s take a look at a few reasons why.
First and foremost, if you know what you’re getting later, there’s a good chance the fans of those people are going to stick around. Suppose you’re a Randy Orton fan. If you’re watching Raw and hear that he’s going to be in a match against anyone that night, odds are you’re going to stick around. Many fans would stick around no matter who it’s against, but on occasion it’s going to be against someone that people aren’t going to be interested in.
This brings us to the second point of advertising the matches: pick what you mention. For instance, last night we had Rob Van Dam facing the World Heavyweight Champion Alberto Del Rio. That’s a very popular former world champion in a rematch with a world champion that people would like to see. In other words, it’s a match worth mentioning at the top of the show. On the other hand, a few weeks back we had CM Punk vs. Darren Young. The way to advertise that: “CM Punk will be in action later tonight.”
Going back to Raw from last night, the main event was a six man tag between Shield and Daniel Bryan/Randy Orton/John Cena. The match was announced at roughly 9:15 and the opening bell was about an hour and forty five minutes later. That’s a big match but it’s only getting 105 minutes of time to build. This move causes another set of problems which can be rectified in just a few easy steps.
We’ll start with the most obvious problem: it’s not enough time to get the word out. If you weren’t watching in a span of less than two hours, you had no idea the match was happening by the end of the show and you’ll miss the match. These are three world champion caliber guys fighting the top three man team in years with potential world title implications. Daniel Bryan also happens to be the hottest act in the world right now and Cena is his opponent at the second biggest show of the year where Orton might cash in his shot at the title. And this gets less than two hours of build.
Here’s the simple solution: announce the match for next week’s show. It’s a simple solution: you give it seven days to build up to the match instead of half a show and people have a chance to hear about it and anticipate it. Think about Wrestlemania 28. The main event had over a year to build up and it made a fortune. It’s a simple principle: give it more time and people will be more interested.
Now what can you do in this week? You can use that social media that WWE is head over heels for to talk about the match. Have Bryan, Cena and Orton cut promos and put them on the App and have Shield respond to give the match another reason (sidebar: why did Shield come down in the first place? It was never explained, likely due to not having enough time) to happen. Have Orton Tweet about possibly cashing in the briefcase on Cena if he’s vulnerable. Which is more interesting? Hearing Orton tease a cash-in or hearing a 15 year old from Ogallala, Nebraska talk about how much he’s looking forward to something.
Think of the whole thing in practical terms. If you go to a restaurant to buy some food for the night, it’s not all in plain brown bags. It’s on a menu which tells you exactly what you’re getting. You don’t buy some mystery bag and hope you get something good in it. You look at what’s presented and pick something if you think it looks good. The same idea is true of wrestling: if you like what’s offered to you that night, you’ll stick around for the show and stay until you get what you agreed to stick around for.
It also solves another problem: what was going to fill in the rest of the card? This is one of those things that gets on my nerves with general manager characters. Suppose Orton, Bryan or Shield hadn’t come out during that segment? What was Maddox supposed to be filling in the rest of his show with? You book that main event in advance and the show is much more logical, as you have a match for the show coming in and aren’t booking things on the fly.
Booking things in advance also keeps the card from changing around all the time. Instead of mentioning something and then never following up on the idea later on because there’s no bridge to the next week, you already have a match set up in advance and can build the show around that. If nothing else it could help prevent continuity errors like something being brought up one week and never mentioned or followed up on the next.
Finally, there’s another out for the WWE by advertising the matches in advance. If a majority of the matches are announced in advance and someone sticks around because they want to see something but doesn’t like it, they only have themselves to blame. You knew what you were offered, you agreed to stick around, potentially for hours on end, and you wanted to see a match. If it turns out the match sucks, you can’t blame WWE for it as it was your idea. It’s better than having someone wait up and then say “I waited two hours for THAT? Screw this company.”
Overall, WWE has a lot of good stuff to offer its fans but it goes about telling them those matches exist very badly. Whether it’s giving them just over an hour and a half’s notice that a match is coming or not letting the match build itself up at all or offering WWE the Mystery Meat of the Day card and hoping you like what you get, there are distinct problems with the way the shows are advertised. Fix these things up and the shows would easily attract a bigger audience.