In other words, booking for the fans that want long and entertaining matches is a bad idea, as most fans get bored and change the channel for stuff like that.

Now on the other hand look at NXT or most older wrestling shows.  The shows are booked week to week, meaning you can’t miss a single episode because things will have changed.  That rewards fans who are around every week and makes for more entertaining TV shows.  For instance in NXT, they alternate with various storylines so you’ll have to come back for a few weeks to get the next part of a story you watched.  This makes for more interesting TV, and if you’ve got a good show, you’ll be brought up to speed every week.  It’s a substantial difference and can really enhance how good a show can be.

T.L. Hopper was a wrestling plumber.  End of gimmick.  Seriously, that’s it.  He was a wrestling plumber and nothing more.  We didn’t know whether to cheer him, boo him, or anything about him other than his job.  Why was he a wrestler?  Why not stay a plumber?  Was he the WWF plumber?  Was it a side job?  Why are we thinking of all these questions?  In short, there was nothing to this character and it didn’t shock anyone when he was gone in less than a year.

At the end of the day there was one major issue above all others with Hopper: there was nothing special about him.  Open your phone book and see how many plumbers you find in the yellow pages.  There are probably dozens if you live in a decent sized city.  In other words, there’s nothing special about a plumber.  This one happens to wrestle and that’s the end of the differences between him and any other plumber you can name.

Flash forward to about 2011.  Down in Florida Championship Wrestling, a power lifter turned wrestler joined the WWE developmental system.  His name was Big E. Langston and all we knew about him was that he was strong.  He needed a nickname so he was christened Florida’s Strongest Man.  Uh…..ok?

That’s kind of impressive but is he stronger than everyone in Oregon?  On the street I live on?  Can he out lift everyone in Bismark, North, Dakota?  Tell you what: I’ll go to Oregon and if the strongest man there sucks, I’ll come buy a ticket to see Langston, providing there isn’t a flight to Bismark later in the day.  It also didn’t help that there was a guy on the main WWE roster known as the World’s Strongest Man.  It really makes Langston look like a low rent imitation, so why would I want to pay for someone who might be one of the strongest men in the country, let alone the rest of the world?

The lesson here should be obvious: make the gimmick something you can’t find elsewhere.  Look at Kurt Angle when he debuted.  The emphasis was on the fact that he was the ONLY Olympic Gold Medalist in WWF History, as in no one else has ever done this.  Randy Orton is the APEX Predator, as in the top of the food chain.  Most titles are the WORLD Heavyweight Championship, not the Louisiana and Missouri Champion.

In short, make a gimmick something that will draw a crowd, not something that makes people look at what better options there are.  Make them say “I want to see THAT!”

1. Hogan/Mr. T. vs. Orndorff/Piper.  Good match but nothing all that great.

2. Hogan vs. Bundy.  Nothing special.

3. Hogan vs. Andre.  Historic match but the action itself isn’t much to see.

4. DiBiase vs. Savage. Both guys were tired and the focus was on Hogan.  This is probably the best of the first four.

5. Hogan vs. Savage. You can stretch and call this a classic but it’s really just an extended Hogan formula match.

6. Hogan vs. Warrior.  Yeah it’s a classic but it’s mainly for the atmosphere.

7. Hogan vs. Sgt. Slaughter. Again just a Hogan formula match.

8. Hogan vs. Sid Justice.  Another Hogan formula match but a bad one.

9. Hart vs. Yokozuna. As good as it could have been but it’s nothing great either.

10. Hart vs. Yokozuna.  Better than the previous year’s but it’s still not a great match.

11. Taylor vs. Bigelow.  This match is better than people remember but it’s bad by the standards of regular wrestlers.

12. Michaels vs. Hart. This is chronically overrated but if you want to stretch it’s a classic.

13. Sid vs. Undertaker.  Just no.

14. Michaels vs. Austin. This is a classic, especially given the injuries.

15. Austin vs. Rock.  Their later matches are better but this is a Russo special which holds it back.

16. HHH vs. Rock vs. Foley vs. Big Show.  Should have been Rock vs. HHH, making the first 20 minutes pretty pointless.

17. Austin vs. Rock II.  Masterpiece, period.

18. Jericho vs. HHH.  Good yes, but the ending was never in doubt.  Also it was HHH vs. Stephanie in reality.

19. Lesnar vs. Angle.  Certainly a classic but there are better matches on this show.

20. HHH vs. Michaels vs. Benoit.  Masterpiece.

21. HHH vs. Batista.  Book it better and the match is a classic but it wasn’t anything great.

22. Cena vs. HHH.  Didn’t work for me at all.

23. Cena vs. Michaels.  Classic bordering on masterpiece.

24. Undertaker vs. Edge.  Forgotten masterpiece.

25. HHH vs. Orton.  Huge mess.

26. Undertaker vs. Michaels.  Masterpiece, though a step beneath the previous year’s.

27. Cena vs. Miz.  This was a mess to put it nicely.

28. Rock vs. Cena.  Classic for sure and the hype brings it up to masterpiece.

29. Rock vs. Cena II.  Not as good but we’ll stretch and call it a classic.

So out of 29 matches, 11 at most are great matches and that’s a stretch.  Less than half and closer to a third are great matches.  If you’re realistic about it, only about seven Wrestlemania main events have been at the highest level.  You would expect more out of the biggest show of the year.

HHH vs. Khali is shockingly good too. Check it out.

This is called repackaging and it can be the solution to anyone’s problems.  A ton of people have been repackaged over the years to incredible results.

Hulk Hogan – Generic heel to REAL AMERICAN

Papa Shango – Voodoo priest to pimp

Bret Hart – Cowboy to Excellence of Execution

Steve Austin – Ringmaster to the Texas Rattlesnake

Undertaker – Demon who worshipped Vince McMahon to biker

I could go on and on but you get the point.  The key thing to repackaging is that somewhere out there, there’s a gimmick that works for you if you have the talent.  Look at Kane for example.  He went from generic heel characters like Unabomb and Doomsday to a gangster in WCW named Bruiser Mastino (he fought Sting once on WCW Saturday Night) to an evil dentist to a fake Diesel until they FINALLY found the character that worked for him: the Undertaker’s brother who could manipulate fire.  The key thing though was the man had talent and the key was putting him in the right character to make that talent come out.  He tried everything and finally got it right, giving him a career that has run 16 years and a ton of titles.

Now jump back to WWE today: think of how many people could thrive as a completely new character.  Wade Barrett comes to mind.  He’s just a generic English brawler.  A new gimmick could do wonders for him.  Look at what happened to guys like Brodus Clay.  He went from a monster heel with a good look to the Funkasaurus and was the hottest act on Raw for a long time.  It can be done, but the key is to do the work, which WWE seems to not want to do most of the time.  Instead they would rather have a guy lose and lose and lose and lose then give him two wins and wonder why no one cares about him.

1. HHH stops it.  On Monday HHH went on a rant about how he wasn’t going to let Vince destroy this company.  His past issues with Orton will likely add to the idea.

2. Bryan beats Orton.  They’re REALLY pushing the idea that the case is a guaranteed title win, to the point where it’s too much.  Also they’re already shown that Bryan can win multiple matches against big talent in consecutive matches.  Can you imagine the reaction if Bryan counters the RKO into the YES Lock to make Orton tap?

It might not be as easy as it looks, but odds are Orton walks out with the belt.

The year starts the night after Wrestlemania where something big happens to set up Extreme Rules.  After that PPV we go to the start of the big summer angle which usually culminates at Summerslam or the next month’s show.  During the big summer angle we hit MITB, meaning the next few months are spent teasing cash-ins, usually starting around Summerslam.  Then we lighten up a lot until the end of the year through Survivor Series and TLC.  The new year brings the Rumble and the start of the Road to Wrestlemania.  The Rumble establishes one of the major matches, the a few weeks later we get the return of the big name for the other Wrestlemania main event.  Then it’s the Chamber to establish the other title match and six weeks later it’s Wrestlemania to close out the WWE year.

How many years in a row have you seen that exact sequence?

I was about to make a Thought of the Day called “What happened to Sheamus?”.  This might be the best thing for him as he DESPERATELY needs to freshen up his character.