Thought of the Day: WWE And Marketing

Get used to this idea with the Network coming.WWE is known for pounding ideas into our heads over and over and over on Raw and Smackdown.  Be it the App, whatever TV show they’re hyping up or any product of the week, you’re going to hear about it every five minutes at worst.  Here’s the thing: that’s a very smart move and exactly what WWE should be doing.  As annoying as it is to fans who watch all the time, I would be shocked if any regular viewer of WWE programing couldn’t rattle off complete details of whatever WWE is hyping at the moment.

On the other hand, look at TNA.  How many things have they had (Video Vault, Xplosion etc) that were never talked about?  Those are ideas that could bring in revenue to the company but instead we’re treated to Tenay and Tazz being “witty.”  WWE pounds ideas into our heads and it’s a big reason why they’re as big as they are.

2 comments

  1. deanerandterry says:

    Totally agree. A company has to market itself and WWE has been one of the best when it comes to that and it’s been that way since I was a kid. TNA on the other hand is the absolute worst when it comes to this, I can’t count how many big matches, big events, ect. I have missed for the simple fact I had no clue about it. Growing up every PPV I would know the exact day of, exact time, big matches, special occurrences and anything else they were showing because I would see the announcement 10-15 times a month (and that was before there even was a Smackdown).

    In TNA Magnus vs. AJ was their biggest match of arguably the last year (in terms of storyline at least) and it gets a week of promotion, and its on free TV? WTF were they thinking?

  2. M.R. says:

    I just wish they’d tell us how to download the app.